‘Famously Hot:’ The Pitch


T
his clip, which I’ll be posting on our Saturday Opinion Extra page, is from a meeting we had this week with representatives of the Midlands Authority for Conventions, Sports & Tourism, which had come to talk to us about the new "Famously Hot" campaign.

Our lead editorial Sunday will be about the special challenge that faces this or any other attempt to market our capital city: The fragmentation of the local market. As you will see on this video, the marketers have decided that there’s only one way to sell the metropolitan area: as Columbia. They brush aside "Midlands" as being meaningless to potential visitors (although it’s in their name).

Can they get the other 18 municipalities, 2 counties, and multiple other jurisdictions to go along with that? They think they can. We’ll see. If they can’t, this effort won’t go far.

One thought on “‘Famously Hot:’ The Pitch

  1. flintoff

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