After mentioning it many times here in the last few months, I’m finally actually getting ready to sell ads on my blog. There are some things I should probably get in place in order to do this in a dignified and orderly fashion — such as a rate card, or getting someone else to do the selling so as to preserve the illusion that I am above such things.
But hey, this mayoral campaign is almost over, and I am haunted by the thought that there may be money on the table that I could be grabbing. Just to put it in plain terms that everyone can understand.
As to what this means in terms of my editorial independence, here’s what I said about that in the e-mail I just sent out to the three leading (you know, the ones with some money) mayoral candidates:
Once I get this going as a regular thing, I hope to find someone to sell ads for me. Until then, I’m my own advertising department. That said, anyone who buys ads on my blog needs to understand that my opinions remain my opinions, regardless of who buys ads on my blog. So I will neither reward you with laudatory coverage if you do buy an ad, nor retaliate with negative coverage if you don’t. So either buy an ad or don’t for your own reasons.
That may not be the most brilliant sales pitch in the world, but hey, I’m new to that. Telling y’all exactly what I think — that I know how to do.
And I’ve got all of y’all to call me on it if you think I’m doing otherwise.
By the way, I’m also open for business if you happen to be running for some other office, or — better yet — if you have nothing to do with politics at all. I’d love to take some plain old All-American ads from private businesses. (Starbucks, are you listening?)
Anyway, this should be interesting. I hope it will also be, um, rewarding…