Have I mentioned that I’m participating in the Riley Institute’s Diversity Leaders Initiative down in Charleston? No, I haven’t… Well, there’s a lot I can tell you about that — the banner ad at the top of this page is involved — but I’ll do that later.
Right now, I want to show you something we discussed as a sort of mini-case study Monday in the class.
See the above, short-lived, Intel print ad.
See if you can find, without Googling the controversy, how many ways the ad is racially offensive.
No, there’s no right answer, but I came up with three. With more time, I’d have come with more. I just thought I’d get y’all to talking about what I spent part of my day talking about.
The amazing thing was that it ever actually found its way into print. I don’t think any newspaper I’ve ever worked at would have fouled up to this extent, been this clueless — although I’ve been party to a number of mistakes. It astounds me that something that was not produced on a daily deadline was this ill-considered. But it was, and appeared in a Dell catalog in 2007 before being withdrawn. Intel apologized.