The Draperizing of Mitt Romney is under way.
He may not drink or cheat, and he lacks the fictional ad-maker’s charisma, but Democrats, despite the potential perils of such a strategy, remain determined to paint Romney as a throwback to the “Mad Men” era — a hopelessly retro figure who, on policy and in his personal life, is living in the past…
But it really sort of fell flat.
I thought it was going to go deeper. For instance, the central conflict regarding Don Draper (at least in the early seasons) is that he’s not who he says he is. Now that would be a pretty meaty thing to throw at the famously mutable Romney. You can easily see Don Draper donning any political mantle required to get his way with a client, or a woman, or anyone — because he just doesn’t care about that stuff. Ditto with Mitt. He just wants to be president; he doesn’t give a rat’s posterior about the stuff that the True Believers in his party get all cranked up about.
But the Politico piece completely dodged the subject, instead citing some tired chestnuts about how the 50s and early 60s were awful because moms stayed home with the kids. (Although I admit I’d rather hear that oldie than more of the tiresome “war on women” meme.)
And then… it goes into this interminable discussion of that stupid flap over what some Democrat said about Ann Romney several weeks ago. It goes on and on. I guess that was fresh when it was written, but what does that have to do with the advertised subject? Not much.
Hello!?!?! This is supposed to be about how Mitt Romney is like Don Draper! Neither of them is a woman! Can we stick to the subject? Don’t make me think you’re going to talk about guy stuff and then not even touch on that area… It’s enough to make a guy want to go off with those idiots who get together in sweat lodges and beat tom-toms and talk about how tough it is to be a guy. Almost. OK, not even close. But don’t bill something as being about guy stuff when it’s going to be yet another rehash of chick stuff.
As for Don… I’m worried about the guy. This week’s episode ended with him putting “Revolver” on the turntable (is it 1966 already?) at the behest of his young wife, who’s trying to clue him in on what the late ’60s will be about. He briefly listens alone (his wife is off taking acting lessons, leaving him behind in more ways than one) in his Hugh Hefner dream pad, and the contrast between him and “Tomorrow Never Knows” could not possibly be more stark.
The early 60s — say, round about 1962, which Gene Sculatti‘s brilliant Catalog of Cool termed “The Last Good Year” — was his time, the time he was created for, and which was created for him. He is going to be so lost going forward.