To hundreds of millions of Americans, today is the day after Super Sunday. To me, it’s Monday. (Hey, if I were a football fan I’d use those Roman numbers instead of “2013” in my headline.)
Still, I took some time this morning to look at the ads from the big event last night for the ADCO blog, and following are the ones I put in my Top Ten. (“Top Ten” may not sound very selective, until you reflect that there were 47 of them. Really.)
Here were my admittedly simplistic, off-the-top-of-my-head criteria:
- Does it sell the product?
- If it features a celebrity, does it make good use of that star power (or is it just a gratuitous appearance)?
- Is it original, clever, creative, witty, funny, whatever?
Anyway, here’s my list:
- Time Warner Cable: “Walking Dead” — Definitely sells the product, and most awesome use of star power: Isn’t Daryl everybody’s favorite “Walking Dead” survivor? “Yes, ma’am.” See video above.
- Mercedes: “Soul” — Great casting (nobody else can do that evil look like Willem Dafoe), and only Martin Scorsese has made better use of the Stones’ music. I was wondering how they were going to get out of the trap of the Mercedes actually being a devilish temptation; it was handled deftly, by punching the car’s (relative) low price.
- Dodge: “Farmer” — Accomplished what the “Jeep” one tried to do, and did it in an unexpected way. This one is the rightful successor to the much-maligned, but remembered, Clint Eastwood one.
- Kraft MiO Fit: “Liftoff” — I’m gonna miss that character. Or maybe not. Good thing we have Netflix. My favorite line of his from last episode of “”30 Rock”: When he calls a computer “the pornography box.”
- Volkswagen: “Get Happy” — Not a match for the Darth Vader kid, but a laudably original attempt.
- Samsung: “The Next Big Thing” — Two of Judd Apatow’s stars took it to one level, Saul from “Breaking Bad” took it to the next.
- Toyota: “Wish Granted” — Funny. Good star power. Give it a B+.
- Go Daddy: “Big Idea” — Had the hurdle of communicating (to the remaining millions who don’t have their own websites) what Go Daddy, does; jumped over it nicely. Far better than the other GoDaddy ad that everybody’s on about.
- Hyundai Turbo: “Stuck Behind” — Loved the “Breaking Bad” reference, if that’s what it was (the guy in the hazmat suit).
- Budweiser: “Brotherhood” — Deftly evokes the question, “Can a really big horse be man’s best friend?” (See video below.)