Most effective anti-Haley ad I’ve seen

I missed this yesterday for traveling.

Months after those outrageous anti-Sheheen ads from the Republican Governors Association, its Democratic counterpart has put out the above ad. Here’s the release that goes with it:

NEW TV AD: Nikki Haley Put Her Career Ahead Of Children’s Lives

“Interview” Features Former State Social Services Worker Who Quit So She Didn’t Have To Cook The Books, Put Kids At Risk

 

WASHINGTON, DC—The Democratic Governors Association today launched a new television ad in South Carolina highlighting how Governor Nikki Haley has put her own political career ahead of children’s lives through her mismanagement of the Department of Social Services (DSS) and the subsequent coverups that left children in abusive and, at times, deadly situations. The ad, “Interview,” features Betsy Burton, a former staff attorney at DSS, who resigned rather than cook the books and put more kids at risk.

“Governor Haley has put her own political career ahead of the lives of South Carolina’s most vulnerable children,” said DGA Communications Director Danny Kanner. “Unfortunately, this isn’t the first time she has tried to cover up her gross incompetence – she withheld the fact that millions of South Carolinians had their personal financial information hacked on her watch and that children had been put at risk from a tuberculosis outbreak in public schools. But with the death of three children, enough is enough. It’s time for Governor Haley to start protecting kids instead of her own political career.”

Watch the ad herehttp://youtu.be/gRXO6f8BxV0

This is the first television ad that the DGA has aired in South Carolina, and is part of a significant six-figure buy. The ad comes far earlier in the cycle than when the DGA ran television ads in 2010. The Sheheen for South Carolina campaign ran a television ad earlier this year highlighting Governor Haley’s tragic handling of the situation at DSS.

Here’s background information on the tragic situation at Governor Haley’s DSS:

 

WLTX: “DSS Dropped The Ball In Hundreds Of Cases”. “When the South Carolina Department of Social Services accepts a case for investigation, state law requires it to begin that investigation within 24 hours. News19 learned about the law, and it’s importance to child safety, after an investigation earlier this year into the death of Robert Guinyard Jr., a Richland County boy who died despite multiple reports of abuse to DSS… Guinyard’s case was not initially referred to a DSS investigator. For cases that are, reports show DSS dropped the ball in hundreds of cases failing to comply with a state law DSS also includes in its policy manual.” [WLTX, 4/24/14]

Post And Courier Editorial: “Covering Up Systemic Problems”. “It is very troubling that Ms. Koller and her staff would obfuscate when circumstances warrant tough scrutiny and deliberate reforms. Children in DSS need the state to protect them, not to use them as twisted statistics. And covering up systemic problems certainly makes reform elusive. How do you repair DSS using misleading numbers?” [Post and Courier, 5/30/14]

 

Greenville News Headline, 2012: “Some Children Spending Less Time In Foster Care”. “The state Department of Social Services has stepped up the rate of moving long-term foster children back with their parents or to adoptive families by 50 percent in the past fiscal year, a trend that has drawn both praise and criticism. DSS increased the number of foster children moving into permanent homes from 789 in 2010-11 to 1,184 in the 12-month cycle that ended June 30… Faster movement through the foster care system is part of a national trend, but South Carolina had the second-highest percentage drop in the nation in the number of children in foster care between July 2011 and July 2012, according to data from the U.S. Department of Health and Human Services.” [Greenville News, 10/17/12]

  • Haley’s DSS Appointee Had Previously Used “Similar Tactics” – Raising Concerns Over “Stories Of Children Being Sent To Places They Shouldn’t Be Sent In Such A Short Timeframe.” “State DSS Director Lillian Koller, appointed by Gov. Nikki Haley in 2011, used similar tactics when she headed the social services agency in Hawaii and won national acclaim for her efforts. But not everyone is happy with the more rapid flow of neglected and abused kids through the system — particularly those who care for these children in group homes. ‘In theory, what we all want is for children to not be spending their lives in group care, or in foster care for that matter, unless it’s a permanent foster situation,’ said the Rev. John Holler, president of Epworth Children’s Home and member of the board of directors of the South Carolina Association of Children’s Homes and Family Services. ‘But the Department of Social Services is under such pressure to meet numbers because of federal mandates that any provider you talk to you hear the stories of children being sent to places they shouldn’t be sent in such a short timeframe.’” [Greenville News,10/17/12]

 

Koller Emphasized Speed And Statistics From The Beginning Of Her Time With The Agency. “The director of South Carolina’s social services agency wants to speed up the time it takes to find safe, permanent homes for the thousands of abused and neglected children put in the state’s care. It’s a goal the Department of Social Services has struggled to accomplish for years. But six months into office, director Lillian Koller is confident the agency can improve, and she insists it will do so dramatically. She has put her goals into concrete numbers. Koller has charged her agency with placing 50 percent more children now in foster care into a ‘safe, loving home for life,’ either through adoption or reunification with their biological parents. It’s a tall order. Over the last few years, adoptions of foster children have risen by 5 percent. Koller wants to hit the 50 percent goal by next June, and make progress toward it monthly.” [Associated Press, 7/31/11]

January 2014 Senator On DSS Oversight Panel Expressed Concern That Children Were Being Removed And Returned From Homes Too Quickly. “Several South Carolina state senators say they’ll try to make changes at the state Department of Social Services after looking into problems at the agency. ‘It is the whole system. I feel like our system is broken,’ Paige Greene told a special Senate DSS Oversight subcommittee Wednesday. She’s the executive director of Richland County CASA, the guardian ad litum program for abused and neglected children in Richland County… Oversight subcommittee member Sen. Joel Lourie, D-Columbia, said in some cases DSS is taking children out of homes too quickly while in other cases putting them back in their homes too quickly. ‘It leads me to question the whole way the management and the implementation and the process is working at all,’ he said.” [CBS – 7 WSPA,1/16/14]

 

Response to Child Death: “Social Services Had Received A Tip About The Child Being In Danger. But The Agency… Waited Seven Weeks To Follow Up.” “Social Services had received a tip about the child being in danger. But the agency said it could not find the child’s parents and waited seven weeks to follow up with the medical professional who issued the warning. Richland County Sheriff Leon Lott held a news conference after the child’s death, criticizing Social Services for not telling law enforcement when the agency could not locate Bryson’s parents. In response, Social Services put in place a new policy to call law enforcement within 72 hours if it cannot locate a family.” [The State, 5/13/14]

Post and Courier Editorial: “Troubling” That DSS Oversight Committee Were Told “Misleading Numbers.” The Post and Courier opined, “It is very troubling that Ms. Koller and her staff would obfuscate when circumstances warrant tough scrutiny and deliberate reforms…And covering up systemic problems certainly makes reform elusive. How do you repair DSS using misleading numbers? For example, the Senate’s DSS Oversight Committee was first told that the average worker handled six cases at any time… So pressed at a later hearing on the subject, Ms. Koller conceded that the average was more. Far more.” [Post and Courier, 5/30/14]

  • “DSS Leadership Is More Interested In Producing Impressive Numbers Than In Providing Good Services.” “Then there is the issue of secrecy. Several coroners reported to the Oversight Committee that DSS was refusing to cooperate and provide information necessary for them to investigate deaths. DSS clients, including children, are correctly afforded privacy as a rule. But when they die, the rules change. It’s important to diagnose why and how it happened, and to use that information to improve DSS policy and practices… But a number of DSS employees and former employees have complained that the current DSS leadership is more interested in producing impressive numbers than in providing good services.” [Post and Courier, 5/30/14]

 

Worker Assigned To Child Who Died Had Caseload Six Times Higher Than DSS “Average” Shortly After Death. “Workers are required to see all of their children in a month. That means that the case worker with 96 children, working five days a week, has to see an average of 5 kids during a 7.5-hour day in order to meet her goal… DSS officials say they obtained the average of six by dividing the number of cases among workers statewide…  Five-month-old Bryson Webb died in his car seat on April 22, after he stopped breathing. DSS has said the agency repeatedly tried tracking down the boy’s family, who were allegedly living in different locations. But the worker assigned to Bryson’s family had 37 cases on March 2, according to a DSS document. ByMarch 9, the worker had 49 cases.” [Post and Courier, 5/27/14]

I would say it’s the most effective Sheheen ad I’ve seen. But since it’s not actually from the Sheheen campaign, I’ll say it’s the most effective anti-Haley ad I’ve seen…

3 thoughts on “Most effective anti-Haley ad I’ve seen

  1. Dave Crockett

    WYFF (Ch. 4) in Greenville last night was less than impressed with the ad. They characterized the quote from Post & Courier as questionable because it was in an editorial rather than a news story, and the specific words (“covering up systemic problems”) were taken out of context. Interestingly, that new “Truth Check” isn’t posted on their website at this writing and I recall the ad in question ran shortly after the report aired last night in their 6 p.m. newscast. I found myself thinking about Brad’s comments on separation of the news and advertising departments in media outlets…..

    1. Brad Warthen Post author

      I wonder why they think it matters that the quote came from an editorial. In that context, I would rather expect it to be from an editorial.

      But bottom line, this story line of there being a policy of making decisions affecting children’s lives with the priority of making the numbers look good is probably the most damning thing in the whole DSS situation, in terms of the light it shines on the administration. And here you have someone quitting her job because she refused to do that. That’s why I call the ad effective. It takes that accusation out of the realm of abstract assertion, and gives it a face…

  2. Kathy Swanson

    “Most effective anti-Haley ad I’ve seen” This ad has been run to the point that I am adamant that I will not be voting for a Democrat. It was interesting and head turning at first, now my husband and I can not get the channel changed fast enough with she comes on tv. Poor choice.

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