Nicholas Kristof is a serious, earnest journalist who writes about serious, earnest topics.
So I thought, when I looked at the graphic that appeared with this Tweet, that somebody from The Onion had hacked his Twitter account:
— Nicholas Kristof (@NickKristof) October 19, 2014
But no, the piece he was linking to was sober and earnest, and no one was trying to make game of the lightly educated. It was just an unfortunately funny example of a sad phenomenon…