Just a take-note-of thing. Not that it’s getting on my nerves or anything…
In this one day, I have been subjected, via various media, to the following nouns being used as verbs:
- Impact — the granddaddy of them all, which you’ve heard me gripe about before. I actually heard this come from the mouth of a professional announcer, on PRI’s “To The Point,” I think it was.
- Advantage — Interview subject on NPR this morning.
- Disadvantage — Same young woman this morning. She kept going back and forth between saying something “advantages” one person and “disadvantages” someone else. Torture.
- Partner — A press release from a local nonprofit, which I will not name, out of kindness.
- Gift — A subscription promotion from Boston Review, which I received via email (see above — note that they did it twice!). Look, folks, this is simple: A gift is a thing that you give. You don’t “gift” a gift; you give it. Got it? (It’s like “lend” and “loan,” only more so.)
Sorry. After the fifth one in one day, I had to say something. I wasn’t trying to find them; they found me.
Oh, and spare me the citations proving that these usages are OK. They’re not. Authorities who say otherwise are wrong. I speak ex cathedra as the ultimate authority within the universe that is this blog.