This is a follow on this previous post, in which I wrote about the bizarre personal-business hustling engaged in by the Trump family even as daughter and son-in-law are (even more bizarrely) engaged in high-level diplomacy and policymaking.
It leads me to this tangentially related thought:
You know what absolutely floors me? The fact that there’s a market for Ivanka Trump clothing, or whatever it is she sells. (Yep. Just checked. It’s clothing.)
What would motivate people to dig into their pockets and buy such things — and not other items that clothe one’s nakedness just as effectively? It’s a complete mystery to me. And yet they do. I heard on the radio this morning that her sales are up 166 percent since last year.
And I’m not really talking about Ivanka Trump in particular. What makes people want to buy, I don’t know, things branded with the names of Martha Stewart or whomever? What does the buyer think he (or, I suppose in these instances, more likely she) is getting by paying for that brand? What void is being filled by obtaining these products? How is one’s life made better?
I’ve tried to think of when I’ve bought or yearned for things for similar reasons, and I guess I have to go back to my childhood. I thought a toy sawed-off rifle like the one carried by Steve McQueen in “Wanted: Dead or Alive” was amazingly awesome, but come on — that was Steve McQueen. Anything associated with the King of Cool — such as the poster of him on a motorcycle from “The Great Escape” that adorned the wall of my room in my high school days — should be in a separate category.
In junior high, my friends and I were briefly interested in cheap plastic “spy” gadgets that bore the 007 logo were pretty great.
Also, I was attracted in part to my first set (half-set, actually) of golf clubs (also in high school) by the fact that they were Arnold Palmer brand. I liked Arnie. I wanted to play like Arnie (he always went straight at ’em).
But since then, I can’t think of anything along those lines. Which means that to the extent that I understand the impulse to buy celebrity brands, I regard it as a mark of the immature mind.
And perhaps it’s very young people who are buying the Ivanka stuff. But I have a feeling that that’s not entirely the case.
Taking it from the general to the specific, of course, I suppose the appeal of her stuff in particular is related to whatever the Trump appeal is, which also remains unfathomable to me. I suppose there’s a certain desperate, sad sort who sees the Trumps as glamorous rather than tacky.
But my question is broader than that…