Original photography is expensive. So website designers on a budget often opt for stock photography.
If you choose well, you find some that goes well with your site, enhancing your message or the image of your organization without distracting.
But if you choose poorly, you can come across as cheesy and artificial.
One thing stock photo providers offer businesses and organizations is the chance to project “diversity,” which may be desirable to the client. This can work, but like anything it can look out of place or contrived, and not only because the viewer is likely to ask, “How does a photographer find a group of people who not only represent every race under the sun, but are all wholesomely good-looking?”
Anyway, I ran across that kind of photo today in the unlikeliest of places: the website of the Secessionist Party of South Carolina.
Yeah, yeah, I know: Party chair James Bessenger has been trying hard to demonstrate that his organization is not racist, most
laughably notably by pushing for recognition of basically nonexistent black Confederate soldiers.
But, come on. Surely we’re not to think that this is the aftermath of a Secessionist Party board meeting. These kids look like they just collapsed in exhaustion on that hilltop after too many takes of singing “I’d like to teach the world to sing…”
Anyway, it was a bit… incongruous….