The New York Post reports that televisions ratings “see double digit declines for fifth straight month“.
Commercial ratings — the viewing “currency” that determines what advertisers pay for TV time — cratered across broadcast and cable networks, marking the fifth straight month of double-digit declines for the industry.
“It’s clear the downward spiral in TV ratings continues with no end in sight,” media analyst Michael Nathanson wrote in a research note on Friday.
Overall prime-time broadcast network ratings were off 12 percent last month compared to a year ago, while cable networks dropped 11 percent, according to his report.
Other than live sports, I really don’t watch television anymore. I have a few shows that the wife and I watch together after the children are all settled, but we don’t watch them live. 99% of the time the program is usually something streaming from either Netflix or Amazon. For movies, it’s the same thing. In fact, if it wasn’t for sports, I’d probably wouldn’t have a subscription to regular television.
Also, ever since the new year, I’ve been trying to cut down on the television watching. For me, watching television is like eating junk food – it’s fun while you’re doing it, but you feel guilty afterwards. Most of the time, I feel like I’ve wasted my time just watching tv. I mean, honestly, almost anything you do is more worthy that sitting in front of the Idiot Tube and being hypnotized by the beams of light coming out of it. I kind of think the television has something to do with the shape of this country. Watching (most) television makes you dumb, disconnected, and lazy.
It also makes it easy to just waste your entire night, and by extension all your nights. Television makes it so easy to simply do nothing. And we shouldn’t do nothing. We only have a little time on this earth, and watching television isn’t the way to spend it.
Some of the best nights I have are reading books, playing with my children and actually talking to people. Unless we’re talking about having the television on in the background when you’re doing mindless work with no one around, watching television is always an inferior choice to doing anything.
Accordingly, I’m glad that cable television is going down the tubes. Unfortunately, it’s probably due to all the other ways that we now have to distract ourselves.
All y’all already know this, but I’m encouraging everyone to try and make better choices with how we spend our time. Television is never usually the right choice.