Category Archives: Generations

Look — there’s Alfred E. Neuman at the Russell House!

Russell House magazine rack

Yeah, I know this doesn’t prove anything.

It’s just that, after all that stuff about how younger people can’t be expected to know who Alfred E. Neuman was, I thought I’d take note of this.Alfred E

I was doing my afternoon walk across the virtually deserted USC campus today, and cut through the Barnes & Noble (and no, I still can’t get over the fact that the Russell House bookstore is now a Barnes & Noble) in the Russell House because I like to get that short blast of air conditioning (and also because I love me some Barnes & Noble).

And as I passed by the magazine rack, there he was. Almost as big as life as the Swimsuit Issue. (Or Swimsuit Issues, plural. When did there start to be more than one of them?)

Does this mean kids automatically know who Alfred E. is? No. But at least it means the kids who pass through here have had the opportunity.

The weird thing about this to me is that magazine racks still exist. Who reads magazines? I know people still read comic books, and their big brothers graphic novels, but that’s kind of a cult commodity. Like vinyl records among some serious audiophiles.closer

They just seem like such big, slick, absurdly-expensive-to-produce dinosaurs.

What’s in a magazine that I can’t get in an even more attractive and interactive format, and more immediately, on my iPad? I don’t read the paper versions of newspapers, and I’m a lifelong newspaperman. Magazines just lie there and don’t do anything. You can’t even click on links. So why would I read a magazine?

Why would anyone?