Once upon a time, we kept track of our days this way throughout what was termed Christendom:
- Michaelmas — Sept. 29 — Not only a day to celebrate the archangels, and especially Michael, who defeated Lucifer in the original War on Terror. It was also the ending and beginning of the husbandman’s year, when the harvest was over and the bailiff of the manor would make out his accounts for the year. Big day, back when most of us were engaged with agriculture in one way or another.
- All Saint’s Day — November 1 — Also known as All Hallows, making the night before… well, you get it, right?
- First Sunday in Advent — fourth Sunday before Christmas, which this year was yesterday — The beginning, NOT of the Christmas season, but of the time of contemplative anticipation looking forward to the arrival of Jesus Christ into the world. Christmas begins, not ends, on Dec. 25, which if you go way back, was once Saturnalia. This occurred this past Sunday.
- Solemnity of the Immaculate Conception — December 8 — No, this is not about the Virgin Birth, which is a whole separate concept. This was defined by Pope Pius IX in 1854, and he was infallible in setting out this dogma, because he spoke ex cathedra, and… well, it’s complicated. Elaborating might make Protestants’ heads hurt…
- Feast Day of Our Lady of Guadalupe — December 12 — This celebrates the appearance of the Virgin Mary to an American Indian named Juan Diego (who has his own feast day three days earlier). She spoke Nahuatl to him. Among us Catholics, she is the Patroness of the Americas.
Anyway, you get the idea. There wasn’t a day in the calendar that didn’t have its own, holy designation — if you belonged to a liturgical church. Although some feast days were more equal than others.
But as Bob Dylan would say, it used to go like that; now it goes like this:
- The Day after Halloween — When you can start to see the Christmas displays in the stores.
- Black Friday Eve — A day once given over to thanks to God is now increasingly the day when those who can’t wait a day to shop traipse to the stores.
- Black Friday — Not to be confused with the one in 1688, when the Anglican bishops were imprisoned, or the one in 1929 when the market crashed, or any of a couple of dozen other dark days in history. No, this is a recurring day, the observance of which has crept up on us over the last few decades. It’s allegedly the biggest shopping day of the year, and the “black” has a couple of meanings — it’s a day without which merchants’ books might never get into the black, and it’s also a hellish day to go shopping.
- Small Business Saturday — Just in case you only went to the chain stores on Friday.
- Cyber Monday — The reason this falls on a Monday is that people like to do all their online stuff while they’re at work, something I discovered back when I started blogging and tracked my traffic by the day and hour. Anyway, this is the day when people buy the gifts that they looked at while showrooming on Friday.
- Giving Tuesday — This is the only day in this new calendar that bears any relationship to the traditional reason for the season. I’ve gotten solicitations from several local nonprofits, wanting me to give today. This is the first time I remember being aware of this one.
- The Day After Christmas — Once known as Boxing Day in some cultures, it’s now the second-biggest shopping orgy of the year, supposedly.
You’ll note that, with the exception of Giving Tuesday, this new liturgical calendar is about nothing holy or transcendent, but all about the gimme-gimme, pure commerce. For that matter, Giving Tuesday is about trying to adapt altruism to this new, entirely secular calendar of recognized (and much advertised) observances.
This formalization of the shopping calendar has pretty much taken place entirely within my lifetime.