Yesterday, Apple sent markets into paroxysms by issuing a poor earnings report and blaming it on the Chinese economy.
And I’m sure slowing Chinese growth, complicated by Trump’s trade war, isn’t helping.
But there may be something else going on as well.
On a previous post, Doug dismissed my concerns about America no longer being a country that did big things by saying the private sector does big things, which of course pleases him because of his strained relationship with the concept of government.
But is that right? When’s the last big thing the private sector did? Smartphones, right?
Well, that was 12 years ago. Or at least, that was when the smartphone came into its own. I had a Blackberry, and before that a Palm Treo, and before that the primitive Palm Pilot (no wifi or cell connectivity, but you could dock it to sync with a PC). But the iPhone and its imitators are what made the magic happen.
In a piece in the NYT today headlined “Is This the End of the Age of Apple?,” technology writer Kara Swisher worries that the magic is gone, and the next thing is failing to pop up on the horizon:
The last big innovation explosion — the proliferation of the smartphone — is clearly ending. There is no question that Apple was the center of that, with its app-centric, photo-forward and feature-laden phone that gave everyone the first platform for what was to create so many products and so much wealth….
Now all of tech is seeking the next major platform and area of growth. Will it be virtual and augmented reality, or perhaps self-driving cars? Artificial intelligence, robotics, cryptocurrency or digital health? We are stumbling in the dark….
Her piece ends plaintively:
Where is that next spark that will light us all up?
I dunno. But as far as Apple is concerned, I’m doing my bit to at least keep them afloat. I got a new iPhone during the campaign. Not only was the battery, despite my plugging it in every time I was near an electrical outlet all day long, giving out, but my 5s just couldn’t keep up with the social media pace — not to mention that I kept running out of space for photos and video, which was completely unacceptable since I was churning out posts such as this and this all day, every day.
So on Oct. 3 I got an iPhone 8, which got me through that last month. In fact, it did a lot to make up for the inadequacies of my laptop and my old iPad, both of which were also on their last legs.
And now, I’m about to replace my 6-year-old iPad 4 with the new 6th generation that came out in 2018. I’m pretty excited about it. For a year or two now, it’s been freezing up on me — probably between five and 10 times a day during the campaign, which was more frustrating than I think you can imagine (which is why I turned more and more to my phone in those last weeks).
When I say “freeze up,” I mean the screen just… freezes. It won’t respond to touch. I can’t scroll, or go to the Home screen or anything. The Home button doesn’t do anything. It doesn’t respond to any sort of input short of a sledgehammer, which I haven’t tried in spite of the temptation. This lasts for anywhere between a minute and five minutes. Then, it either resumes working, or reboots and then resumes working — until the next freeze.
I don’t mean to badmouth my iPad. I love it, and it has served me well for a long time now — about twice as long as the useful life of a PC. But it’s time.
Hence my placing an order for a new one. So as I say, I’m trying to help Apple. But here’s the thing about that…
I’m not ordering anything new, in the sense of being a life-changing departure. I just want an iPad that functions the way my old one did when it was new. Well, that, and more storage — going from 32g to 128.
And basically, it was the same with my iPhone. I didn’t even want the size to change. In fact, I delayed getting a new phone until it became clear that Apple was not going to put out an updated version of the SE. But I stopped at the 8. I had zero interest in the supposedly (but not really) revolutionary X.
And I have no interest in an iPad Pro, or an iPad Air. You know why? Because they don’t really offer anything impressive that is also useful. Which is great for me, because the cost of a basic iPad with 128 gigs has dropped considerably as Apple has pushed those higher-priced models.
To me, the basic iPad is the pinnacle of its type of tech. It’s something I had been waiting for ever since 1994, when a guy who worked for the same company I did, Roger Fidler. Don’t believe me? Watch the video. I was on fire to have one from the moment I heard of the concept — just as I had been anxious to deliver the news electronically ever since my paper had gone from typewriters to a mainframe in 1980. I couldn’t wait until I had a tablet of my own, to replace newspapers, magazines and books. I knew that when I did, I’d carry it everywhere.
And now that I have one, that’s exactly what I do. The iPad is as much a part of me as most people’s wallets are. I had to wait more than 20 years, but I finally got me one.
But… that was the acme. All you can do for me now is make my tablet a little faster or expand the storage. I don’t need more functionality, beyond a new app now and then. The model I’ve ordered will work with an Apple Pencil, and my reaction to that is “meh.”
I don’t need any startling new developments. And Apple hasn’t offered any.
So… Ms. Swisher seems to have a point. The Age in which Apple drives revolutionary change may well be at an end…